As Pakistan’s largest App, Easypaisa caters to millions of Pakistanis by enabling them to take financial control in their own hands through their smartphones.
Targeting the tech-savvy, smartphone user-base, the campaign will be providing captivating viewership along with an immersive experience to the audience on social media platforms like Facebook, Google, Instagram, etc. through their handheld devices.
The ‘digital-first’ campaign has been launched to promote Easypaisa’s latest big offer ‘Easypaisa App pay to aisa hota hai’ which provides users with an incentive to receive a PKR 50 voucher on App signup and another PKR 50 cashback on the first self-load of PKR 100 or more, making self-load via Easypaisa much more attractive as compared to scratch cards, retailers and other bank portals.
Thus, collectively the offer gives new users a 100% payback for their initial adoption of the payment platform.
Speaking on the development, M. Mudassar Aqil, CEO, Easypaisa/Telenor Microfinance Bank, said, “Pakistan’s digital landscape has witnessed substantial evolution over the past few years and we are proud to have played a significant role in this aspect.”
“Smartphones are quickly becoming a necessity in today’s day and age and as the country’s largest App, we at Easypaisa are making efforts to enable all Pakistanis to embrace financial freedom. Our ‘digital-first’ campaign is a personification of how we perceive digital Pakistan to be and we are excited to see the response it generates.”
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